No ads,not putting up billboards,never catchy phrases to make people buy more products they probably don't need.
Media Heights PR as opposed to advertising agencies, promote companies or individuals via editorial coverage. This is known as "earned" or "free" media stories appearing on websites, newspapers, magazines and TV programs as compared to "paid media" or advertisements.
PR agencies and advertising agencies share the same goals like promoting clients and making them seem as successful, honest, important, exciting or relevant as possible but the paths to creating awareness are vastly different. Most people understand advertising is paid for by the client and should be viewed with scepticism. Articles or TV appearances in respected publications have the advantage of third-party validation and are generally viewed more favorably.